Friday, April 9, 2010

Video Project - Video 1: NUS Advertisement

I apologise for the late update, this video was already done a week ago and I was held up by "hell week" when all other deadlines come crashing on me.

A short introduction to how the idea was conceived, it all started with the idea of promoting NUS through different aspects, food, people, culture, facilities etc. However, after the presentation of our concept and storyboard to the class, we realized that this idea was similar to what most students did over the past few semesters and it wasn't unique enough. Hence, we changed our concept a little and came up with the theme of statistics versus the truth as told by students in NUS.

A consultation with Dr Julian revealed a big problem to us, we have to get to many specific places, getting permission from them and finding the right people to film, within such a short period of time. The worst thing of all, we have only 1 chance for a good take, done within 2 weeks! That would not be feasible given the tight schedules me and Filzah faced. Luckily, he gave us a great suggestion from the first scene of our storyboard, which is to get students from different countries to say something about NUS and place them in a collage. In this case, we wouldn't even need to get the specific people to their specific places to do re-shoot, we just need to approach another foreigner for help. Each shot would need roughly 5-10mins, which is reasonable considering the amount of time most students in NUS can spare (sigh... ironic why would they love NUS in the first place).

With that in mind, we began working on it and used this cardboard as our prop,All we needed them to do is to say something on why they love NUS, followed by a pose saying I love NUS. Hence, our week was filled with targeting potential foreigners all over NUS. I could still remember the first day we went out to film, there was hardly any foreigner in sight, so we approached Dr Michael Brown as our 1st foreigner to film (He was my lecturer in CS3343: Digital Media Production last semester).
We had better luck over the next few days with more people willing to help us out. However, at the end of our filming schedules, I realized we made a big blunder. We forgot to check our video output if it was set to 16:9 or 4:3. Also, the sound capture was rather bad at some places (e.g Canteens, open spaces etc), because of the environment sound was captured together with the speech as well. Though we filmed more than 15 people, regrettably we could only select the 9 best ones and edit them in our video.

As for the editing part, there were only 2 significant problems faced. The first one was to do with freezing the frame. In adobe premiere there was only the option to freeze the entire clip instead of that particular frame; I had to export all screenshots of the frame I needed to freeze and import them again into the video. The other problem was actually due to the aspect ratio of the raw clips; because the video format was supposed to be in NTSC in 4:3 instead of 16:9, hence the 2 black strips.

For the title page, I had it done with after effects after looking at some of the great tutorials over at http://www.videocopilot.net on creating really cool titles for videos.

Without further ado, enjoy the video,

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